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How to Become a Content Creator
The days of developing an audience and following solely because you have an Instagram account and some flashy stickers are over. If you are looking to dive into the world of Internet content creation, you need to understand the state of the industry.
FACT: You are a marketable commodity – but it is all about the subscribers, not what you want!
Production companies now manage most digital creators that are famous. But, does that mean you need a production company? Nope, you don’t need a professional hairstylist to make a splash.
Instead, you need focus, drive, commitment, and a solid plan to make your creative dreams come true. Here is a broad outline of the steps you should be considering.
First: Gain Perspective
As mentioned above, if you want to be a famous digital content creator, you need more than a social media account, a logo, and a voice. These are now just the foundational requirements to play the game. So, answer the following questions and see where you fall.
- What type of content do you want to do?
- What niche do you want to focus on?
- Is this a hobby or a potential career?
- Who are some of the other players in your niche, and what do they do?
- Do you have the skillset to create your content?
- Do you have the equipment to make it all happen?
- Are you comfortable with selling yourself as a brand?
Next:
What type of content are people ‘interacting with’.
What niches have people who interact?
If you don’t have a hobby or career, what do you have?
What are the most asked questions on google?
What problems does everyone struggle with?
Where can you learn, or hire, the skillset you need.
Where can you buy or hire the equipment needed.
What is your brand?
Let’s put it this way. Social media streams millions of content creator daily. If you want to take content creation seriously, and make real money, you need to take your brand and business responsibilities seriously.
Set aside XX number of hours a day.
Find people to work and network with you. Most popular content creators do NOT work alone. They have help
If you treat your content as a business product, you are more likely to make the right marketing decisions early in your digital career. So, to start, look through your target niche and check out your competition. Then, look at what they are doing and ask yourself how you can beat them at their own game.
Second: Don’t Develop a Goal
Don’t start the content creation yet. Instead, step back from the camera and think about your future. The more time and money you invest in the planning and preparation stages, the more likely you succeed.
So, write it all out. Make lists and spreadsheets. Make more of them or redo others. Once you start to see your path into the content creation business, you can think about how to make it all happen. Research what equipment works best for your circumstances. Find out how others deal with problems you might encounter.
Prepare yourself as if you were running the production company for another digital celebrity. What would you advise them to do to grow their brand? Then, take your advice.
Second:
Develop a Goal
Don’t start the content creation yet. Take the information that you have, and then find someone to help you turn it into a PLAN.
‘failure to plan, is a plan to fail!’
Or another thing to think about, “You don’t know, what you don’t know, until you learn, what you don’t know.” What does this mean? It means, that your perspective is limited to what you know.
The professionals have a different perspective because they have worked on multiple accounts, over multiple platforms. They have already learned what works, and what doesn’t work.
Once you have a ‘proposal’ and a vision, then let the professionals help you see what will work, what doesn’t work, and how to turn your plan into a SOP (Standard Operating Procedure) that will save you time and money.
Third: Formulate a Financial Plan
After developing your digital content creator vision board, the next step is to take a hard look at the required financial output. You don’t need to take out a loan from a bank, but you do need to invest in yourself.
For example, would it be wise for a baker to use their home kitchen to make their muffins for sale? Or would it be better if the baker rented a commercial kitchen or bought a storefront? What are the baker’s competitors doing?
Don’t use the lighting on your camera or the lamp in your room. Instead, buy professional lighting if you want your videos to have that polished look. Likewise, don’t use the standard mic on your phone if you need crisp and clear audio indoors or outdoors. Instead, invest in yourself and buy a quality mic that is made specifically for your needs. Of course, the same logic applies to all aspects of the production of your digital content.
Fourth: Execute the Plan
The last step is the rollercoaster of emotions step. Some people find it hard to jump out of the planning phase. Others decide to tiptoe into the execution part.
Regardless of your emotions or fears, remember that you are the commodity worthy of being shown off to the world.
You are the brand image that everyone should see. You deserve the best opportunity to grow and expand. This will happen as you turn your social media account into a story. When each reel builds on the story, instead of being disjointed, then people will start following – your story.
However, to swim in the ocean instead of the pool, you need to understand that investing in yourself and your equipment is part of the game. Believe in yourself by believing in your premade plans. Stick to them, and you will see your digital dividends grow.
