Silo Marketing is Crippling your ROI
Solving the disconnect problem between marketing and sales is the foundation of our campaigns.
Digital Marketers and website designers construct the buyer’s journey before engaging directly with sales. They then try the ‘square peg into a round hole’ tactic, causing frustration for both management and the sales people.
The problem is that when consumers do engage, they expect the salesperson to continue the conversation which was started on your website, in the same tone, and addressing the same issues.
Sales enablement is a strategy designed to improve and support sales’ process of prospecting, qualifying and closing opportunities building on what is working now, and then filling the gaps to nature potential clients/customers and prepare them to be closed, in a manner that works for your sales team.
Bringing you leads that you cannot close because they don’t hear your message is expensive, both financially and it drains both a business’ financial and Human resources assets.
No Magic Sales Pipeline
Most often, bad closing rates are due to disconnects between the company’s pipeline, marketing and sales approaches. High-performing teams take a buyer-centric approach with shared accountability for your pipeline that fosters collaboration.
Through sales enablement strategy development, sales and marketing work closely together to map out one seamless experience for the prospect. By aligning sales and marketing, you’ll greatly increase your odds of meeting your revenue goals and deliver value and build trust with each touchpoint in the buyer’s journey.
Tear Down the Marketing Silo
Silo marketing will reduce the efficiency of a company’s communications and closing leads/sales. As a result of Marketing or Sales Silo, the impact of each message is diluted or silenced as the tone, message, and vocabulary changes. In addition, departments and agencies working independently often resist sharing data. Silo marketing can lead to lost resources as separate teams perform the same tasks, such as developing similar ideas or conflicting campaigns.
Besides the lack of collaboration, there are other challenges, including disjointed customer experiences, misaligned messaging, poorly planned brand strategies, and low closing rates.
We build the sales funnel backwards. We start with your ICP (Ideal Customer Profile), based on which target demographic has the best closing rate. We analyze sale’s strengths and weaknesses, and find out who and why they close. Then we create the content and sales journey based on what will hold your client’s attention.
ARE YOU FRUSTRATED WITH YOUR CURRENT PIPELINE?
Our client’s rarely need to reinvent their entire sales process. Starting a campaign with a website design can be devastating to many companies. We Analyze everything, keep what works, and redesign what doesn’t. This prevents bringing your sales funnel down for months, loosing strong lead generation pages and tools, and slowing your organic traffic.
Please contact us. We would love to discuss the problems you are facing, and how we can help you reduce the time and financial drain on resources your company faces.